HOLA!
I'm Vanina Lauria Pigni, an Art Director, Graphic Designer, Photographer and Visual Artist based in Buenos Aires.
For more than 25 years I've developed visual identities, branding systems and communication projects for international companies, advertising agencies and cultural institutions across Latin America, Europe and the United States.
Throughout my career I've collaborated with brands including NASA, Adidas Originals, Volkswagen, Hyatt, Logitech, American Express, ACNUR, Rolls-Royce, Binance, Asics, OKX, Pacífico, Grupo Piero and many others.
Alongside my commercial work, I have built an artistic practice centered on photography. My work has been exhibited in museums, cultural institutions and galleries in New York, Milan, Barcelona and Buenos Aires.
My practice moves naturally between strategy and artistic expression, combining branding, visual communication, photography and cultural projects.
Today I'm also the founder and Creative Director of Club Los Arty @clublosarty an independent platform that connects artists, curators, collectors and people passionate about contemporary art.